Direct insights from Kobe Bryant, Kevin Durant and LeBron James have helped Nike fundamentally evolve basketball shoes, leading to new construction methods, state-of-the-art materials and ...
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As Nike has evolved as a sneaker and apparel company, their basketball sneakers have continued to evolve as well. Gone are the days of pure Nike Air cushioning – while the classic technology remains in many of the sneakers, the tech has upgrade to include Zoom Air cushioning, Nike React and visible Max Air. Plus, the designs are as sleek as ever.
Nike's Exeter research and design lab creates the first outsole mold using computer-aided design on March 1, 1979. 1982 The Air Force 1 basketball shoe is introduced, the first Nike basketball shoe to incorporate Nike Air cushioning technology.
Basketball legend Michael Jordan was the face of Nike in the 1980s, and his Air Jordan shoe line helped grow the company into a global giant. Andrew D. Bernstein/NBAE/Getty Images
Nike may dominate the hardwood’s market at the sneaker level, but making the Swoosh known on the court was equally as important for the sport to truly evolve. With basketball uniforms in the ’90s weighing in as much as a pound, Nike revolutionized the entire market with the help of one signature technology: Nike Dri-FIT.
In the hunt to evolve Nike Air cushioning, the Nike design team created the Zoom Air unit and applied it to basketball with the Nike Air Go LWP shoe in 1995. The leather shoe with bold black and ...